Fridge-Freezer

2015 - Film & Video (Film & Video)

9:01 minutes

Yoshua Okón

year born: 1970
gender: male
nationality: Mexican
home town: Mexico City, Mexico

Fridge-Freezer is a 2-channel video installation where Yoshua Okón explores the darker side of suburbia, d escribed by the artist as “ the ideal environment for a numb existence of passive consumerism and social a nd environmental disengagement. ” Filmed at display homes in the suburbs of Manchester in the United Kingdom, the video features real-estate agents clad in bright-red blazers enthusiastically describing features of the ‘dream home’ as they walk through different rooms. A couple of additional elements, a couch and neutral soft carpet, recreate the domestic setting and immerse the viewer in the unfolding scenes. As the video progresses, the real-estate agents are seen between showings in moments of crisis and panic, breathing heavily or completely melting down. Fridge-Freezer portrays the illusion of safety and prosperity that suburbia provides , and most importantly, the alienation and its side effects , which remain hidden underneath the pristine surfaces of the perfect home .


Working primarily in video, Okón combines the genre of do cumentary with performative elements that together blur the boundary between reality and fiction. His video installations capture improvisational narratives created by the artist and his collaborators—performers willing to participate in a game of social chance that may easily spiral out of control. In them, t he camera acts as a catalyst that unleashes his subjects , empowering them to act out an assumed character and in the process revealing thei r own awareness and perceptions. Characterized by their uncomfortable, somber nature these works deliberately provoke viewers through confrontational humor as a way to achieve catharsis . His videos are used as a device to implicate audiences and also activate them as a participant, pressuring them to consider questions of social conduct and personal behavior within the context of the authoritative nation-state, and to question their own attitudes towards power, ethics, and prejudice vis -á- vis class, status, and marginality. Described by Okón as near-sociological experiments, his works give the audience a unique insight into the subjects he portrays. Most importantly, they also evoke a sense of interconnectivity: deeply implicating us in issues that we may normally consider foreign or removed from our everyday lives.


Colors:



Other related works, blended automatically

Canned Laughter
© » KADIST

Yoshua Okón

2009

Canned Laughter was Okón’s response to an invitation from Ciudad Juárez , Mexico, where artists were asked to create works based on their experience of the city...

Wright Imperial Hotel
© » KADIST

Abraham Cruzvillegas

2004

Wright Imperial Hotel (2004) is a sort of bow and arrow made out of feathers, a São Paulo phone book, and other materials...

Automóvel
© » KADIST

Cinthia Marcelle

2012

Cinthia Marcelle’s video work Automóvel (2012) re-edits the mundane rhythms of automotive traffic into a highly compelling and seemingly choreographed meditation on sequence, motion, and time...

Useless Wonder
© » KADIST

Carlos Amorales

2006

This work, a large oil painting on canvas, shows a moment from Amorales’s eight-minute two-channel video projection Useless Wonder (2006)...

Cinema
© » KADIST

Fang Lu

2013

In the work Cinema , Fang Lu explores in a meticulous yet un-dramatic — almost casual — way of how “the self” in our today’s life is a controlled and staged construction of oneself...

Charco portatil congelado (Frozen Portable Puddle)
© » KADIST

Gabriel Orozco

1994

Charco portátil congelado (Frozen Portable Puddle, 1994) is a photographic record of an installation of the same name that Gabriel Orozco made at Witte de With Center for Contemporary Art in Rotterdam for the group exhibition WATT (1994)...

VertiGhost
© » KADIST

Lynn Hershman Leeson

2017

Using the seminal 1958 film Vertigo as a launchpad, Lynn Hershman Leeson explores the blurred lines between fact and fantasy in VertiGhost , a film commissioned by the Fine Arts Museums in San Francisco...

El hombre que hizo todas las cosas prohibidas
© » KADIST

Carlos Amorales

2014

Carlos Amorales, based in Mexico City, works in many media and combinations thereof, including video, drawing, painting, photography, installation, animation, and performance...

Tarantism
© » KADIST

Joachim Koester

2007

Tarantism is the name of disease which appeared in southern Italy, resulting from the bite of a spider called Tarantula...

Why fear the future?
© » KADIST

Carlos Amorales

2005

Produced on the occasion of an exhibition at ARTIUM of Alava, Basque Centre-Museum of Contemporary Art, this deck of cards is a selection of images from Carlos Amorales’s Liquid Archive...

Study for a Recycling Device
© » KADIST

Pedro Reyes

2005

In Reyes’s words, “We should be able to extract the technological nutrients before we excrete our waste...

War Footage
© » KADIST

Mauricio Ancalmo

2010

War Footage is a series of wall-mounted works composed of 16mm film leader, tightly bound to flag-shaped panels by the artist...

Tania Libre
© » KADIST

Lynn Hershman Leeson

2016

Tania Libre is a film by Lynn Hershman Leeson centered around renowned artist Tania Bruguera and her experience as a political artist and activist under the repressive government of her native Cuba...

Process of Blowing Flour
© » KADIST

Koki Tanaka

2010

Tanaka’s unique understanding of objects and materials is reflected in the four photographs that document his Process of Blowing Flour ...

Borrando la Frontera
© » KADIST

Ana Teresa Fernández

2011

The artist writes about her work Borrando la Frontera, a performance done at Tijuana/San Diego border: “I visually erased the train rails that serve as a divider between the US and Mexico...

Strange Culture
© » KADIST

Lynn Hershman Leeson

2007

Lynn Hershman Leeson’s genre-bending documentary Strange Culture tells the story of how one man’s personal tragedy turns into persecution by a paranoid, conservative, and overzealous government...

No World
© » KADIST

Fang Lu

2014

No World is an action-filled video work filmed inside an abandoned museum in the Songzhuang area outside Beijing...

The Transparencies of the Non-Act
© » KADIST

Mario Garcia Torres

Mario Garcia Torres discovered the work of artist Oscar Neuestern in an article published in ARTnews in 1969...

“Brave Beauties” series - Eva Mofokeng I, Parktown, Johannesburg
© » KADIST

Zanele Muholi

2014

As a visual activist for the rights of Lesbian, gay, bisexual, transgender, queer and intersex (LBGTQI), Muholi’s photographs radically transgress the conventional perception of lesbian and transgender communities in South Africa...