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theme: commercialization.n.01



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Sarta
© » KADIST

Reyes Santiago Rojas

Installation (Installation)

The work Sarta (String) by Reyes Santiago Roja is part of a larger series of works that examine the commercialization of the tobacco plant and its relationship to the meaning and use of tobacco by Native American tribes such as the Mayas, Aztecs, Incas or Tainos, which attributed spiritual qualities to tobacco such as the smoke carrying one’s thoughts and prayers to the sprits. In this work the artist studied the forms of tobacco leaves native to Latin America and recreated their shapes with commercial tobacco packaging from such global brands as Marlboro or Camel to the most popular Colombian brand Pielroja. The leaves made of the packaging material are lined up on a string as if they are hung out to dry as in traditional tobacco making processes.

Wash & Go
© » KADIST

Alban Hajdinaj

Film & Video (Film & Video)

Wash and Go (2001) is divided into two stages and operates like a slide show. In the first part, the camera scans the interior of an apartment, focusing on elements of daily life to finally settle and frame a bottle of shampoo with the slogan “Wash and Go.” The camera isolates the word “Go ” and slides over the word “Away”, and then takes focuses on another slogan “The People You Need are only a touch away.” Afterwards, the camera gradually widens its frame to reveal a billboard campaign in the streets of Tirana. The images reveal a devastated city, dotted with scrappy buildings, and urban noises – each of who accompany this vision of abandonment.

Espectacular cortina
© » KADIST

Pia Camil

Sculpture (Sculpture)

Camil has made numerous paintings and photographs of halted projects along Mexico’s highways (she calls them “highway follies”), and of abandoned billboards that look like theater curtains dramatizing failed capitalist strategies. (Espectacular, the colloquial Spanish term for “billboard,” also translates more literally as “spectacle,” and of course recalls Guy Debord’s famous 1967 book The Society of the Spectacle .) In Mexico, the urban landscape has been taken over by billboards; they are totally integrated into the landscape.

New Town Ghost
© » KADIST

Minouk Lim

Film & Video (Film & Video)

New Town Ghost (2005) is one of Lim’s trio of large-scale video installations. (The other two are S. O. S—Adoptive Dissensus [2009] and The Weight of Hands [2010].) The series grew out of her interest in capturing lost memories and the collective unconscious in rapidly globalizing cities such as Seoul.

Biennale, Dog
© » KADIST

Xu Tan

Drawing & Print (Drawing & Print)

Biennale, Dog is an appropriation of the posters made to promote biennial art exhibitions. Displayed alongside the official marketing materials of biennials (Shanghai, Berlin, Venice, etc.) Xu’s works provide a satiric and provocative alternative to the official system and make publicly visible images of many realities.

Shanghai Biennale Awaiting Your Arrival
© » KADIST

Xu Tan

Drawing & Print (Drawing & Print)

Shanghai Biennale, Awaiting Your Arrival is an appropriation of the posters made to promote biennial art exhibitions. Displayed alongside the marketing posters of official biennials (Shanghai, Berlin, Venice, etc.) Displayed alongside the official marketing materials of biennials (Shanghai, Berlin, Venice, etc.)

The White Album
© » KADIST

Mungo Thomson

Drawing & Print (Drawing & Print)

The White Album (2008) presents a compilation of one hundred issues of Artforum magazine released between 1970 and 1979. As with Will Rogan’s MUM series, also included in the Kadist Collection, vital information is now missing: All of all the articles and features have been removed, leaving only ten years of advertisements. In an unusual way, The White Album reminds us that this important New York-focused magazine was originally founded in 1962 in San Francisco to promote Bay Area artists before it moved to Los Angeles in the mid-1960s in search of a wider advertising base.

Shangri-La
© » KADIST

Patty Chang

Film & Video (Film & Video)

The video “Shangri-La” refers to the mythical city of James Hilton’s novel “Lost Horizon” written in 1933 and is exemplified in a film by Frank Capra which speaks of eternal youth in a city of happiness. In 1997, a small town in an agricultural region of central China near the Tibetan border was proclaimed as the place that inspired Shangri-la. Thereafter, a dozen other cities in the same area have claimed to be paradise on earth, prompting a marketing battle without mercy, raging on until the government’s intervention.

Xu Tan

Patty Chang

Mungo Thomson

Alban Hajdinaj

Alban Hajdinaj creates parallel worlds, fictions from a chaotic context: his generation and his country...

Pia Camil

Minouk Lim

Reyes Santiago Rojas

Reyes Santiago Rojas works with themes relates to nature, patience and garbage...