Artists Install AR Pig on UK buildings exposing links to harmful industrial food system
about 5 months ago (11/29/2023)
Artists Install AR Pig on UK buildings exposing links to harmful industrial food system - FAD Magazine Skip to content By Mark Westall • 29 November 2023 Share — A virtual, female pig has appeared on top of Barclays’ Canary Wharf HQ, two Tesco stores in London and Liverpool, DEFRA and other locations in a new experimental augmented reality (AR) app created by artists, Naho Matsuda and collective A Drift of Us. SOW Augmented Reality Project Barclays, London © Naho Matsuda SOW AR, which is free to download via the Apple Store or Google Play , has been created as a symbol of protest and resistance, exposing companies and the government’s links to industrial meat production. The project has been supported by Greenpeace UK as part of the NGO’s Bad Taste project .