Rolex, by Elfo

about 9 months ago (01/30/2024)

Rolex, by Elfo | Brooklyn Street Art BROOKLYN STREET ART LOVES YOU MORE EVERY DAY photo © Elfo Just like Chanel taking over an old ugly building in Williamsburg, Brooklyn, and slapping their logo on it, perhaps thinking it was suddenly transformed, we see street artist Elfo sloppily sloshing the letters ROLEX on this abandoned spot in Italy. Elfo refers to it as “luxury nowhere” and allows the mockery to speak for itself for anyone who stumbles upon it. It oozes luxury, right?

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