Yung Jake

Film & Video (Film & Video)

As the video Datamosh begins to play, Yung Jake emerges out of a colorful, smoke-like background and breaks into rap. Malfunctioning green screens and pixelated digital mash-ups bleed into each other in a parody of the music video trope and specifically of the trend of ‘datamoshing’—a digital technique commonly used across this genre. The song’s lyrics distinctly borrow from the lexicon of rap, combining mentions of clubs, money and fame, with self-referential and humorous lines that literally describe the way in which the artist subverts the medium.