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In 2003, Nike released a pair of red and black sneakers (the Dunk Low Pro SB ) that were marketed as “vampire” sneakers. Danielle Dean’s work True Red examines how a large corporation co-opted a historical fiction (the vampire), in addition to the traditional red and black colors of radical politics and the avant-garde. The animated video considers how capitalism can gentrify notions of radicality and the mutable nature of advertising.
Danielle Dean creates videos that use appropriated language from archives of advertisements, political speeches, newscasts, and pop culture to create dialogues to investigate capitalism, post-colonialism, and patriarchy...