Wash & Go

2001 - Film & Video (Film & Video)

2,40 min

Alban Hajdinaj

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Wash and Go (2001) is divided into two stages and operates like a slide show. In the first part, the camera scans the interior of an apartment, focusing on elements of daily life to finally settle and frame a bottle of shampoo with the slogan “Wash and Go.” The camera isolates the word “Go ” and slides over the word “Away”, and then takes focuses on another slogan “The People You Need are only a touch away.” Afterwards, the camera gradually widens its frame to reveal a billboard campaign in the streets of Tirana. The images reveal a devastated city, dotted with scrappy buildings, and urban noises – each of who accompany this vision of abandonment.

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Alban Hajdinaj creates parallel worlds, fictions from a chaotic context: his generation and his country. His installations assemble objects, photos, videos and paintings: domestic objects (porcelains, figurines) are reactivated as ready-madescollaged together to generate narrative tension. Alban Hajdinaj was born in Tirana, Albania, in 1974. He lives and works in Tirana.

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Colors:

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• commercialization.n.01
• parallel.s.02
• abandonment.n.03
• albania.n.01
• slide.n.01
• blight.n.01