Guarana Power Commercials
2004 - Film & Video (Film & Video)
SUPERFLEX
SUPERFLEX makes a distinction between two types of projects with different temporalities: works that occur during an exhibition and other that evolved over several years. Thus, since 1997, they are working on a biogas system (SUPERGAS), first installed in Kenya, then Thailand and today in Mexico, perfecting at each stage the means of production, utilization and commercialization of this system. GUARANA POWER is one of these sustainable projects that create a real economy. The story begins in 2003 when SUPERFLEX was invited to Maués by a foundation and the government of the Brazilian state of Amazonas; this led to a collaboration with a cooperative of Guarana farmers. Maués is famous for its Opera shown in the film Fitzcarraldo but also as an industrial area situated in a free zone and housing multinationals such as Toshiba, Samsung or Benetton. During a first workshop with the Guarana farmers, they started discussing how to find common solutions to cultivate and commercialize Guarana without bending to the demands of the multinationals (like Antartica) who exploit the fruit and constantly reduce production costs and therefore labour costs. Thus the farmers’ experience and the concepts introduced by SUPERFLEX lead to the set up of efficient strategies of communication which are regularly perfected to sell the Guarana Power bottles internationally. Right from the beginning of the project, Superflex decided to self-censure itself by using a barred logo following threat by the main multinational. The artwork was also censured by the director of the Sao Paulo Biennale in 2006, which provoked important reporting in the press at the time. More generally, this project poses the question of the role of art and its limitations with regards producing effective consequences in response to a socio-political situation.
SUPERFLEX work on a number of projects linked to their avowed interest in political and social engagement on a local scale. They don’t place themselves in opposition, but they unpick the political, economic and communication strategies that have been put in place in a context in order to make them more visible. SUPERFLEX intervene in places where it appears necessary to implement a “counter-economic” solution by experimenting with means of alternative production. They conceive their project in response to a context, whether it is that of an artistic institution or a social situation and create works that often establish a link between these two realities. The Danish collective was founded in 1993 by Bjørnstjerne Reuter Christiansen (1969), Jakob Fenger (1968) and Rasmus Nielsen (1969).
Colors:
Related works sharing similar palette
© » SLASH PARIS
Météo des forêts — La MABA — Exhibition — Slash Paris Login Newsletter Twitter Facebook Météo des forêts — La MABA — Exhibition — Slash Paris English Français Home Events Artists Venues Magazine Videos Back Météo des forêts Exhibition Film, installation, mixed media Upcoming Julien Prévieux et Virginie Yassef, L’Arbre, 2009 — Image : Élie Godard Film Super 8 transféré sur DVD — 7 min 18 — Ed 4 + 2 Courtesy des artistes Météo des forêts In about 1 month: January 18 → April 7, 2024 La MABA présente, du 18 janvier au 7 avril 2024, Météo des forêts : une exposition collective réunissant des travaux d’artistes de diverses générations travaillant différents médiums (dessin, photographie, vidéo, sculpture, installation…)...
© » KADIST
Gregory Crewdson
2005Forest Gathering N.2 is part of the series of photographs Beneath the Roses (2003-2005) where anonymous townscapes, forest clearings and broad, desolate streets are revealed as sites of mystery and wonder; similarly, ostensibly banal interiors become the staging grounds for strange human scenarios...
© » HYPERALLERGIC
John Steuart Curry: Weathering the Storm Skip to content John Steuart Curry, “Tornado Over Kansas” (1929), oil on canvas, (46 1/4 × 60 3/8 inches) “Tornado Over Kansas” (1929) is an iconic image in United States pop culture, but few people know its creator, John Steuart Curry, whose paintings of picturesque landscapes, communal gatherings, and devastating natural disasters have defined the country’s perceptions of the American Midwest since the late 1920s...
© » LE MONDE
Le tatouage, un terrain de jeu artistique Cet article vous est offert Pour lire gratuitement cet article réservé aux abonnés, connectez-vous Se connecter Vous n'êtes pas inscrit sur Le Monde ? Inscrivez-vous gratuitement Article réservé aux abonnés Des œuvres d’Ouriel Zéboulon exposées lors du vernissage de l’exposition « Faire Fair 2 », à l’espace 3537, à Paris, en avril 2023...
© » KADIST
Rachel Rose
2014A minute Ago starts with a hailstorm pelting down unexpectedly on a quiet beach in Siberia...
© » KADIST
Kelly Sinnapah Mary
2021Notebook 10 , l ‘enfance de sanbras (The Childhood of Sanbras) series by Kelly Sinnapah Mary is a sequel to an earlier series by the artist titled Cahier d’un non retour au pays natal (2015)...
© » SLASH PARIS
Françoise Pétrovitch — Dans mes mains — Semiose Gallery — Exhibition — Slash Paris Login Newsletter Twitter Facebook Françoise Pétrovitch — Dans mes mains — Semiose Gallery — Exhibition — Slash Paris English Français Home Events Artists Venues Magazine Videos Back Françoise Pétrovitch — Dans mes mains Exhibition Drawing, painting Upcoming Françoise Pétrovitch Courtesy de l’artiste & Semiose, Paris Françoise Pétrovitch Dans mes mains In about 1 month: January 13 → March 9, 2024 Françoise Pétrovitch’s upcoming exhibition at Semiose is centered around an imposing bronze sculpture entitled Dans mes mains (In My Hands)...
© » KADIST
L’exigence de la saudade Curated by Zasha Colah and Sumesh Sharma, Clark House Initiative, Bombay With: Padmini Chettur, Prajakta Potnis and Zamthingla Ruivah And the participation of: Nalini Malani, Krishna Reddy, Jean Bhownagary, Maarten Visser Intervention in the public space by: Justin Ponmany, Prabhakar Pachpute The exhibition brings together three artists from distant geographies within India – Padmini Chettur, a contemporary dancer, Prajakta Potnis, a visual artist, and Zamthingla Ruivah, a master weaver, whose works are conceptually engaged with remnant cultural forms, not as endangered traditions, rather to reinvent them in the present...
© » ARTS EQUATOR
Caring for the Carers: How Malaysian artists working with communities hold space | ArtsEquator Thinking and Talking about Arts and Culture in Southeast Asia ArtsEquator Viewpoints Courtesy of Syarifah Nadhirah August 12, 2021 By Rahmah Pauzi (1,300 words, 5-minute read) I had forgotten how loaded the words “how are you,” or “apa khabar,” can be...
© » KADIST
Mathieu Abonnenc
2015Secteur IX B is full of ghosts: some that you can see, briefly appearing at the turn of a statue in an under construction museum, some that you only dream of when you switch from day to night, of one space to another...
© » KADIST
Bani Abidi
2008The threshold in contemporary Pakistan between the security of private life and the increasingly violent and unpredictable public sphere is represented in Abidi’s 2009 series Karachi ...
© » KQED
What Jade Plants Can Tell Us About East Bay Gentrification | KQED Skip to Nav Skip to Main Skip to Footer upper waypoint Arts & Culture What Jade Plants Can Tell Us About East Bay Gentrification Alexis Madrigal Feb 6 Save Article Save Article Failed to save article Please try again Email As a longtime resident of the East Bay, the jade plant is a marker of 'old Bay Area.' (Alexis Madrigal/KQED) While meandering down the street the other day, I noticed: the jade plants are blooming! They have happy little flowers, white stars, tinged with pink...