Guarana Power Commercials
2004 - Film & Video (Film & Video)
SUPERFLEX
SUPERFLEX makes a distinction between two types of projects with different temporalities: works that occur during an exhibition and other that evolved over several years. Thus, since 1997, they are working on a biogas system (SUPERGAS), first installed in Kenya, then Thailand and today in Mexico, perfecting at each stage the means of production, utilization and commercialization of this system. GUARANA POWER is one of these sustainable projects that create a real economy. The story begins in 2003 when SUPERFLEX was invited to Maués by a foundation and the government of the Brazilian state of Amazonas; this led to a collaboration with a cooperative of Guarana farmers. Maués is famous for its Opera shown in the film Fitzcarraldo but also as an industrial area situated in a free zone and housing multinationals such as Toshiba, Samsung or Benetton. During a first workshop with the Guarana farmers, they started discussing how to find common solutions to cultivate and commercialize Guarana without bending to the demands of the multinationals (like Antartica) who exploit the fruit and constantly reduce production costs and therefore labour costs. Thus the farmers’ experience and the concepts introduced by SUPERFLEX lead to the set up of efficient strategies of communication which are regularly perfected to sell the Guarana Power bottles internationally. Right from the beginning of the project, Superflex decided to self-censure itself by using a barred logo following threat by the main multinational. The artwork was also censured by the director of the Sao Paulo Biennale in 2006, which provoked important reporting in the press at the time. More generally, this project poses the question of the role of art and its limitations with regards producing effective consequences in response to a socio-political situation.
SUPERFLEX work on a number of projects linked to their avowed interest in political and social engagement on a local scale. They don’t place themselves in opposition, but they unpick the political, economic and communication strategies that have been put in place in a context in order to make them more visible. SUPERFLEX intervene in places where it appears necessary to implement a “counter-economic” solution by experimenting with means of alternative production. They conceive their project in response to a context, whether it is that of an artistic institution or a social situation and create works that often establish a link between these two realities. The Danish collective was founded in 1993 by Bjørnstjerne Reuter Christiansen (1969), Jakob Fenger (1968) and Rasmus Nielsen (1969).
Colors:
Related works sharing similar palette
© » SLASH PARIS
Météo des forêts — La MABA — Exhibition — Slash Paris Login Newsletter Twitter Facebook Météo des forêts — La MABA — Exhibition — Slash Paris English Français Home Events Artists Venues Magazine Videos Back Météo des forêts Exhibition Film, installation, mixed media Upcoming Julien Prévieux et Virginie Yassef, L’Arbre, 2009 — Image : Élie Godard Film Super 8 transféré sur DVD — 7 min 18 — Ed 4 + 2 Courtesy des artistes Météo des forêts In about 1 month: January 18 → April 7, 2024 La MABA présente, du 18 janvier au 7 avril 2024, Météo des forêts : une exposition collective réunissant des travaux d’artistes de diverses générations travaillant différents médiums (dessin, photographie, vidéo, sculpture, installation…)...
© » KADIST
Mathieu Abonnenc
2015Secteur IX B is full of ghosts: some that you can see, briefly appearing at the turn of a statue in an under construction museum, some that you only dream of when you switch from day to night, of one space to another...
© » KADIST
L’exigence de la saudade Curated by Zasha Colah and Sumesh Sharma, Clark House Initiative, Bombay With: Padmini Chettur, Prajakta Potnis and Zamthingla Ruivah And the participation of: Nalini Malani, Krishna Reddy, Jean Bhownagary, Maarten Visser Intervention in the public space by: Justin Ponmany, Prabhakar Pachpute The exhibition brings together three artists from distant geographies within India – Padmini Chettur, a contemporary dancer, Prajakta Potnis, a visual artist, and Zamthingla Ruivah, a master weaver, whose works are conceptually engaged with remnant cultural forms, not as endangered traditions, rather to reinvent them in the present...
© » ARTS EQUATOR
Caring for the Carers: How Malaysian artists working with communities hold space | ArtsEquator Thinking and Talking about Arts and Culture in Southeast Asia ArtsEquator Viewpoints Courtesy of Syarifah Nadhirah August 12, 2021 By Rahmah Pauzi (1,300 words, 5-minute read) I had forgotten how loaded the words “how are you,” or “apa khabar,” can be...
© » HYPERALLERGIC
Mysterious Magritte Painting Could Fetch $63M at Auction Skip to content René Magritte, “L’ami intime (The Intimate Friend)” (1958), oil on canvas, 28.5/8 x 25.1/2 inches (image courtesy the Gilbert and Lena Kaplan Collection and Christie’s London) In a centenary celebration of the artistic and literary movement spawned by André Breton’s Surrealist Manifesto (1924), Christie’s London will host its Art of the Surreal evening sale on March 7 with a leading highlight that hasn’t been shown since 1998...
© » KADIST
Anna-Bella Papp
2013Untitled exemplifies the format that Anna Bella-Papp most commonly works in, using her hands to create delicate tablet-like reliefs within a rectangular form made out of clay...
© » KADIST
L’exigence de la saudade Curated by Zasha Colah and Sumesh Sharma, Clark House Initiative, Bombay With: Padmini Chettur, Prajakta Potnis and Zamthingla Ruivah And the participation of: Nalini Malani, Krishna Reddy, Jean Bhownagary, Maarten Visser Intervention in the public space by: Justin Ponmany, Prabhakar Pachpute The exhibition brings together three artists from distant geographies within India – Padmini Chettur, a contemporary dancer, Prajakta Potnis, a visual artist, and Zamthingla Ruivah, a master weaver, whose works are conceptually engaged with remnant cultural forms, not as endangered traditions, rather to reinvent them in the present...
© » LE MONDE
Le tatouage, un terrain de jeu artistique Cet article vous est offert Pour lire gratuitement cet article réservé aux abonnés, connectez-vous Se connecter Vous n'êtes pas inscrit sur Le Monde ? Inscrivez-vous gratuitement Article réservé aux abonnés Des œuvres d’Ouriel Zéboulon exposées lors du vernissage de l’exposition « Faire Fair 2 », à l’espace 3537, à Paris, en avril 2023...
© » SLASH PARIS
Françoise Pétrovitch — Dans mes mains — Semiose Gallery — Exhibition — Slash Paris Login Newsletter Twitter Facebook Françoise Pétrovitch — Dans mes mains — Semiose Gallery — Exhibition — Slash Paris English Français Home Events Artists Venues Magazine Videos Back Françoise Pétrovitch — Dans mes mains Exhibition Drawing, painting Upcoming Françoise Pétrovitch Courtesy de l’artiste & Semiose, Paris Françoise Pétrovitch Dans mes mains In about 1 month: January 13 → March 9, 2024 Françoise Pétrovitch’s upcoming exhibition at Semiose is centered around an imposing bronze sculpture entitled Dans mes mains (In My Hands)...
© » KADIST
Futurefarmers
2012In 2011-12 the San Francisco-based collective Futurefarmers staged a 10-part series of conversations and collaborations with scientists, theorist, and philosophers inspired by Charles and Ray Eames’s film, Powers of Ten (1977)...
© » KADIST
Michael Armitage
2015In “And so it is” shows the image of a faceless man before a microphone, ready to deliver an important message...
© » KADIST
Natalia Lassalle-Morillo
2018La Ruta by Natalia Lassalle-Morillo follows the Panoramic Route, a now weakened infrastructure that meanders through untouched natural landscapes and off-road destinations on the island of Puerto Rico...