The Pantone Color of the Year “Conspiracy,” Explained
about 5 months ago (12/12/2023)
The Pantone Color of the Year “Conspiracy,” Explained Skip to content Viva Magenta-tinted dollar bills against a Peach Fuzz background (edit Valentina Di Liscia/ Hyperallergic ) The holiday season has always been more than just a special time to spend with loved ones, as corporations seize the moment to create memorable marketing campaigns that will have the public talking well into the new year. Especially with the rise of social media, December has become a competition for companies like Spotify , Google , and even dictionary publisher Oxford Languages to frame the year through their own copyrighted lenses in ploys that heavily depend on internet viral-ness. Since 2000, Pantone Color Institute — the company best known for patenting a universal color matching system used across a range of worldwide industries — has also taken part in these charades through its annual Color of the Year announcement, which predicts the upcoming year’s go-to hue based on trend analyses and socio-economic influences, according to the company’s website.